Our Mission

VISION

To create opportunities, through art and education, for all humans to love, respect and show compassion towards nature and conserve it for future generations through collective responsibility.

MISSION

Our mission is to give children, communities, and wildlife a voice through art, environmental education, conservation, and exhibition. Rooted in drawing—one of humanity’s oldest forms of communication—and guided by artist and founder Jane Lee McCracken’s passion for drawing and wildlife, our charity delivers grassroots projects worldwide. We aim to nurture compassion, inspire collective responsibility, and strengthen the bond between people and the natural world.

HOW WE ACHIEVE THIS

We collaborate with and provide funding to frontline, registered conservation charities to support their vital work in protecting threatened species in the wild. Through art and educational initiatives, we engage communities to raise awareness of these organizations’ conservation efforts, local biodiversity, and the importance of safeguarding it.

Our projects support conservationists, artists, and educators, inspiring communities worldwide to appreciate the beauty and necessity of both local and global wildlife. We encourage active involvement in species conservation in the wild and the broader preservation of our natural environment.

We partner with cultural and educational institutions that promote environmental and creative education, as well as registered humanitarian charities that provide medical care and education to underserved communities. These partnerships also create opportunities for communities to learn about and draw local wildlife.

We actively promote the arts, using drawing as both a creative outlet and a therapeutic tool, helping individuals explore their creativity and find respite from life’s challenges.

Through our initiatives, we communicate the following key messages:

A call for greater awareness and empathy toward wildlife impacted by human activities, highlighting the urgent consequences that declining animal populations could have on humanity if we don't act now.
Exploring the facts as to why and how species are threatened.
Simple key actions to make positive changes for wildlife, both locally and globally.
Wildlife is something we all share; wildlife has the power to unite us through the need for its conservation.
The opportunity to form connections with vulnerable species.
To inspire compassion and conservation through art and education.
To think of the animal/organism studied through the creative process and how the world is a better place for its existence.
EVERYONE CAN DRAW